Hi we’re Studio Dolby
Studio Dolby is a Cape Town based design studio specialising in the creation of thoughtful identity and visual language work that is bright and cheerful, beautifully crafted, and delivered across all points of communication – analogue, digital and environmental.
What we do:
Our design approach is simple – effective communication of the brand. Whether we’re creating packaging for a leading brand or developing an identity system for a start-up company, the stronger your brand, the more successful your business will be. We specialise in designing with a intelligent, creative voice to help our clients engage with existing and new audiences.
For our clients to see exactly what they will be getting, we create photorealistic interior, exterior and product renders where nothing is left to the imagination. We closely match finishes, furniture specifications and lighting to create exact representations of the final design. As part of our 3d services we also create dynamic and memorable broadcast ads, logo builds and visual FX for such notable brands such as MTN and HTH.
Original illustrated artwork reinforces the brand message, brings a unique point of difference to the product and will always feel more professional than using stock imagery. In addition our design ideation approach starts off with rough sketches with a pencil and a blank piece of paper. Ideas generated this way are always less rigid and ‘computery’ and the outcome different from what you would expect.
Defined as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds.
Dissection and analysis of the brand. What observations can we make; what can we discover about the underlying motivations that drive people’s actions. The outcome of this process will create the brief that guides the design process.