Spitz is a large chain of shoe stores dotted around the country where customers not only have access to top quality exclusive International footwear brands, but also a memorable shopping experience that keeps them coming back for more. Studio Dolby has created a new brand identity system for Spitz that positions it as the shoe shop of choice. The logotype’s classic hand drawn typography is complemented by an instantly recognisable pattern that is created by the S of the logotype.