Vital Health Food

Vital Health Foods was founded in Wellington in 1947. What humbly began as the first health foods company in Africa, has today transitioned into a South African household name and a leading supplement manufacturer on the continent, with international exports and branches worldwide.

For the launch of the Vital healthy snack range, the designers created a visual language emphasizing the products as natural, pure and authentic. Keeping the existing type choice and hierarchy, beautifully shot photography was combined with a simple colour palette of white with flavour related coloured bands.